Goldwin Play Earth Fund invests in The Chain Museum Inc., the company behind ArtSticker, a platform dedicated to contemporary art.
2025.10.16
Goldwin Play Earth Fund (hereafter “GW-PEF”), managed by Goldwin Venture Partners Inc. (hereafter “GVP”) , is pleased to announce its investment in The Chain Museum, Inc. (Headquarters: Shibuya, Tokyo; CEO: Masamichi Toyama; hereafter “TCM”), the creatoroperator of “ArtSticker,” an art communication platform that enables connects artists and audiences to connect directly.
Guided by the mission “To offerbe a triggers for awareness, in both art and in life,” TCM generatecreates new value and experiences through art. The company operates the ArtSticker platform, curates art for hotels, commercial facilities, and offices, and manages its own galleries—effectively bridging art with everyday life and communities.
While contemporary art often remains limiteconfinedd to certain circles, TCM integratesconnects online and offline experiences to make art more accessible and relevant. Through this approach, it has established a distinctive position as a cultural hub, linking connecting creativity, daily life, and society.
©Kotao Tomozawa Photo: Ryo Yoshiya
This investment aimsseeks to co-create new value across art/culture, sports/outdoor and lifestyle, expanding shared experiences where diverse audiences naturally resonate. By aligning Goldwin’s purpose with TCM’s art-driven approach, the two will collaboratively expandtogether foster experiences open to communities and society at large.
◼️Comment by Masamichi Toyama, CEO of The Chain Museum
I have long admired Goldwin and its diverse brands such as THE NORTH FACE. When I learned about Play Earth Park Naturing Forest in Toyama, I was genuinely astonished—its vision, ambitions, and architectural design are truly remarkable. We are thrilled to join the Goldwin Family. This is the moment to fully commit and go all in.
What is art?
What can art do?
The earth and humanity themselves are the canvas and the medium.
Art is a field that sparks awareness and expression within each individual. I am filled with excitement for what lies ahead.
About The Chain Museum
- Company Name
- The Chain Museum Inc.
- Location
- Shibuya-city, Tokyo
- Representative
- Masamichi Toyama
- Established date
- July 2018
- Services
-
ArtSticker – Building a platform where new relationships between artists and audiences emerge, with the mission to offer triggers for awareness in both art and life.
Gallery – Curating and producing exhibitions that propose new ways of engaging with art, offering diverse pathways for audiences.
Coordination – Designing and producing spaces such as hotels, commercial facilities, and offices, integrating art to create refined environments that enrich everyday life. - URL
- https://www.t-c-m.art/
About Goldwin Play Earth Fund
- Fund Name
- Goldwin Play Earth Fund Investment Limited Partnership
- Established date
- April 1, 2022
- Operation period
- 10 years
- Operation scale
- 3 billion yen
- Operating company
- Goldwin Venture Partners Inc.
About GP
Company Name：Goldwin Venture Partners Inc.
Representative：Takeo Kaneda, Representative Director
Main Office：Seiho Building, 3-5-6 Kita-Aoyama, Minato-ku, Tokyo
Investment Inquiries
Contact：info_playearthfund@goldwin.co.jp
URL：https://cvc.goldwin.co.jp/en/
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